The InFocus Group
The Focus Group of the Future
Utilized by forward-thinking marketing specialists
who want information that is more accurate
than results obtained by traditional focus groups
ABOUT US
Who we are: Our story
ABOUT THE INFOCUS GROUP
The InFocus Group is a highly innovative version of the traditional focus group that’s typically used for a variety of marketing and research purposes. Instead of using the standard cross section of average individuals found in most focus groups, the InFocus Group utilizes a core group of highly intuitive individuals — culled from years of networking and research — to generate much more informed, accurate and reliable results for our clients.
While our pool of individuals also come from all demographic categories — including age, gender and geographical area — their insights are much more direct and specific to the marketing objective in question. Furthermore, the InFocus Group’s marketing professionals will prepare a post-research report that crystallizes the overall findings of our group — we’ve learned that it’s often the consensus of individual opinions from our group that provides the most valuable marketing insights. Interestingly, since our members are truly intuitive, their observations are often uncannily similar — even though they live in different cities and don’t communicate with each other during the research process.
For more information about our services, please contact The InFocus Group at (917) 941-9907, or send an email to [email protected].
The Brilliance of Intuitive Marketing
The InFocus Group cuts through the clutter and delivers clear answers that will save your company money. We know the best path for your business to take — because we see which strategy leads to the most successful outcome. Put simply — our intuitive marketing insights will make you smarter.
Our Method
Discovery Phase
By utilizing this background information and extablishing a wish list of desired outcomes, the InFocus Group can determine the best, most effective pathway to future success for the client.
Strategy Development
We meet with the client to discuss their issues, challenges and ultimate goals for their products, campaigns and services.
Why Intuitive Intelligence Transcends AI
Many agree that artificial intelligence is valuable, but that AI’s results are often flawed and actually artificial. Although underutilized in traditional circles, Intuitive Intelligence is far superior to AI due to its unique way of generating specific and highly successful outcomes for the client.